What’s in a name? In Boldking’s case, it’s everything. Since 2013 the company has been disrupting the age-old shaving market in a bold way. In an industry dominated by one giant player, Boldking’s no-nonsense promise to deliver the best value for money razor at your doorstep, has been as refreshing as aftershave. With a strong ambition for 2019 this is a perfect time to join the team as Country Manager and be at the helm of conquering the German shaving market.
From the start Boldking has been a competitor in the razor market. Boldking noticed that the shaving need for men has changed. Men no longer have to match their suit with a clear shaven face, nor do they neglect their other body parts. The Boldking razor has unique features that accommodate all these needs, while offering a low price and subscription service. This, together with the focus on sustainability through packaging and recycling is what sets the brand apart.
So far hundreds of thousands of men have experienced Boldking and millions of razors have been sold across eleven countries. This growth and potential has not gone unnoticed. The company is currently backed by a well-known group of investors like Tablomonto, JamJar Investments and Slingshot Ventures. In the past year record sales and revenue have been achieved in the Dutch market by scaling up successful channels, experimenting with new channels and hiring two additional team members. Now it’s time to enter more European bathrooms and fulfil their mission to become man’s best friend in the bathroom. Boldking’s ambition for 2019 is double-digit growth versus last year by focusing on three cluster markets, experimenting in online and retail channels and by growing the team.
In this newly created role the ideal candidate understands the possibilities of traditional and digital channels and is ready to disrupt the German shaving market. The Country Manager gets to experiment with his/her own ideas while immediately having an impact on the growth of the business. This means creating and immediately executing new growth plans. No need jumping through hoops, just go and do it. If it doesn’t work, adapt and try again. Tweaking is accepted here.
At Boldking the atmosphere is down to earth. It’s not about long processes, meetings and presentations, but about doing, adapting and moving forward. Learning by doing is the crede here. Recently a focused Management Team has been established and the company is now ready to grow the team with additional go-getters.
‘It’s an exciting time at Boldking with many growth opportunities. This opens up room for the Country Manager to initialize new activities and have an immediate impact on the company.’ – Lies Uljee, Head of Growth Boldking
Boldking values entrepreneurs, who possess intellectual curiosity, are flexible and willing to keep adapting their vision to find the sweet spot of growth. The ideal candidate speaks German, has a knowledge of the German B2C market and is analytically strong and structured.
The Country Manager’s first challenge will be to disrupt the German market by developing and executing a growth plan that will have a direct result on bottom line results. This means growing the number of customers, increasing order value and decreasing CPA.
It is up to the Country Manager to take the relevant learnings from recent campaigns and adapt these to the German market while also exploring other options that he/she sees fitting for Boldking.
The person will be part of the Growth team and will report directly to the Head of Growth.
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