Chief Marketing Officer (CMO)

Faceland is a fast-growing European aesthetic treatment provider redefining the industry through innovation, accessibility and medical expertise. The Chief Marketing Officer will drive Faceland’s international growth, leading brand and digital strategy to enhance customer engagement, optimize marketing performance, and strengthen the company’s position as a market leader.

About Faceland

Faceland is a leading European provider of high-quality, affordable aesthetic treatments. Founded in 2013 in the Netherlands, the company revolutionized the cosmetic industry with expert injectables and facial enhancements at an unmatched price-value ratio. With a strong focus on safety, transparency, and customer care, all treatments are performed by highly trained medical professionals to ensure natural-looking results.

Headquartered in Capelle aan den IJssel, Faceland has expanded rapidly into Germany, Belgium, Switzerland, and Italy and now has more than 40 clinics. Backed by private equity firm Verlinvest, the company is accelerating its international growth to become Europe’s premier brand in predominantly non-invasive aesthetic medicine. A dynamic, young, and entrepreneurial team drives the business forward, combining medical expertise with cutting-edge digital marketing strategies to enhance customer engagement and loyalty.

Faceland is focused on expanding its clinic network, optimizing digital transformation, and strengthening customer retention. Investments in AI-driven pricing, CRM solutions, and data analytics will drive operational efficiency and elevate the customer experience.

Vacancy: Chief Marketing Officer

The CMO will be instrumental in driving Faceland’s growth across Europe, leading the transformation of its marketing strategy, digital performance, and customer engagement. They will elevate brand awareness, optimize customer acquisition and retention, and create a seamless, high-impact experience across all channels.

Reporting directly to the CEO, the CMO will lead a 27-member marketing team, ensuring the right balance between in-house capabilities and outsourced expertise. The CMO will drive Faceland’s international expansion, developing market entry strategies and ensuring alignment between local marketing efforts and the company’s broader strategic goals. They will play a key role in supporting clinic growth, strengthening brand presence, and maintaining consistent messaging across all locations while collaborating closely with country managers and the executive team to align overall business objectives and drive growth.

The CMO will be responsible for defining and executing a comprehensive, data- driven marketing strategy that balances brand building with performance marketing to drive awareness, customer acquisition, and retention. They will lead the optimization of digital marketing channels, including SEO, paid media, social media, and CRM, ensuring a seamless and engaging customer journey. A key priority will be the implementation of AI-driven pricing strategies and personalized customer reactivation initiatives to maximize retention and lifetime value.

The ideal candidate is a visionary and results-driven leader with a passion for innovation, digital transformation, and customer engagement. Entrepreneurial and hands-on, they thrive in fast-growing, dynamic omnichannel and multi-site environments and bring energy, adaptability, and a strong sense of ownership to their work. A natural problem-solver, they embrace challenges with a strategic mindset, balancing big-picture thinking with executional excellence. Collaborative and influential, they engage stakeholders across teams and countries, aligning marketing initiatives with business goals while fostering a culture of creativity, performance, and data-driven decision-making.

“Faceland is at a turning point, shifting from a founder-led company to an internationally scalable business. The CMO will be instrumental in building the marketing organization, strengthening customer loyalty, and leading digital innovation.” – Lorenz Meincke, CEO

Faceland offers a dynamic, entrepreneurial culture where ambition, innovation, and a customer-first mindset drive success. This role is ideal for an experienced marketing professional with a passion for aesthetics, digital transformation, and customer experience. The CMO will be based in Capelle aan den IJssel, Netherlands, with some international travel required to support Faceland’s ambitious growth across Europe.

Interested?

Faceland is working with Top of Minds to fill this vacancy.
To express your interest, please contact Marlies Hoogvliet at marlies.hoogvliet@topofminds.com