Marketing Director

Verisure is one of the world’s leading providers of monitored home security, serving over 5.6 million customers across 17 countries. Their new Marketing Director will lead strategy and execution in the Netherlands, driving growth, strengthening brand leadership, and building a high-performing team in one of Verisure’s fastest- growing markets.

About Verisure

Verisure is a leading global provider of professionally monitored security solutions, serving over 4.8 million customers across 17 countries in Europe and Latin America. Founded in 1988 in the Nordics and Spain, the company has grown into the world’s second-largest home alarm provider and Europe’s foremost expert in smart, monitored alarms.

Driven by the belief that feeling safe is a fundamental human right, Verisure offers a comprehensive range of services, including home security, fire and water protection, personal safety, and smart home systems. These are supported by a fully integrated business model that spans product development, sales, installation, and 24/7 professional monitoring.

Verisure’s team of 28,000 professionals lies at the heart of its success, with around 80% engaging directly with customers every day. This strong customer connection fuels a culture of innovation, excellence, and rapid execution. The company’s entrepreneurial mindset and consistent double-digit growth over the past 35 years reflect its agility and ambition.

In 2019, a strategic partnership with Arlo Technologies further strengthened Verisure’s leadership in connected camera services, expanding its capabilities across Europe and opening new retail and e-commerce channels. Backed by leading private equity investors, including Hellman & Friedman and GIC, the company is now focused on sustaining its impressive growth trajectory and driving long-term value creation. Combining the energy of a scale-up with the scale and support of a global leader, Verisure continues to grow by entering new markets, expanding service offerings, and building high-performing international teams.

Vacancy: Marketing Director Netherlands

Over the past five years, Verisure has achieved strong momentum in the Netherlands Verisure, growing its market share in the region from five to thirty percent, generating over €90M in revenue. Despite this progress, the market remains underpenetrated, presenting significant opportunities for long-term growth. Verisure aims to double its commercial activity and triple its financial size by 2028, becoming the leading name in monitored home security. The Marketing Director will lead Verisure’s marketing strategy and execution in the Netherlands, driving the company’s next phase of growth in the region. This is a high-impact, high-visibility position that reports directly to the Managing Director and serves as a core member of the local Management Team. It offers a rare opportunity to shape an emerging category, build and inspire a high- performing marketing organization, and drive brand momentum for one of the fastest-growing consumer services brands in the Netherlands.

Based in Amsterdam, the Managing Director will lead a team of over 40 professionals across lead generation, communications, and a marketing contact center. In close collaboration with the Managing Director, local stakeholders, and Group Marketing functions, the Marketing Director will be responsible for defining and executing a strategic marketing plan that supports continued growth and market leadership.

The Marketing Director will oversee the full spectrum of marketing activities from lead generation and brand development to customer engagement and marketing operations. Key priorities will include increasing lead generation through both push and pull channels, refining the lead assignment model, and embedding a data-driven, KPI-focused culture within the marketing function. The role will also lead the development and execution of integrated campaigns, digital engagement strategies, and PR efforts to drive brand awareness and preference. In addition, the Marketing Director will own market analysis and competitive intelligence, ensuring Verisure maintains a strong understanding of evolving customer needs and market dynamics.

The ideal candidate is a high-caliber, business-minded leader with strong strategic and operational capabilities. They are entrepreneurial, data-savvy, and results- driven, combining strategic thinking with hands-on execution and a clear focus on measurable outcomes. Leading with clarity, purpose, and a collaborative spirit, they motivate others through inspiration, accountability, and shared ambition.

“Verisure combines the pace and entrepreneurial spirit of a scale-up with the stability and support of a global leader. Our Dutch business is growing fast with so much potential still ahead of us. The Marketing Director will be the one who unlocks that next level of growth, turning opportunity into impact.” – Pedro Arcos, Managing Director

Verisure offers a fast-paced, entrepreneurial environment within a diverse and international team driven by ambition and collaboration. This leadership position provides direct exposure to the Managing Director and the local Management Team, along with the opportunity to influence strategy at both country and Group level and could serve as a pathway to a future Managing Director (MD) position. It is a great fit for an experienced marketing professional with a strong track record in performance marketing, brand building, and team leadership.

Interested?

Verisure is working with Top of Minds to fill this vacancy.
To express your interest, please contact Marlies Hoogvliet at marlies.hoogvliet@topofminds.com.