There are few footwear brands which can accurately be described as global and iconic, but Crocs is surely one of them. Back in 2002, when they took their first model to their first trade show they completely sold out of the 200 pairs they brought with them. That initial positive result provided a hint of their future success: when the company went public in 2006, it did so with the largest footwear IPO in history. A large part of the company’s success is down to the culture it has created: Crocs’ employees are passionate about their brand, and as their expansion and growth continues they are looking for a Director of E-commerce Europe to continue this upward trajectory.
Since its humble beginnings in a garage in Colorado, Crocs has expanded to 90 countries with a staff of over 4.500 and has sold over 300 million pairs of shoes worldwide. The company has its global headquarters in Niwot, Colorado and globally it is divided into three regions: the Americas, Asia, and the EMEA.
Crocs has distinguished itself from its competition by producing shoes which are as practical as they are iconic. The latest campaign, #ComeAsYouAre, championing diversity, individuality and creativity is an on-trend one and has the support of such high-profile faces such as Drew Barrymore, YOONA, and Henry Lau. But this isn’t just about comfort: Crocs have also collaborated with such noted creatives as Christopher Kane and Balenciaga not to mention having been featured in articles in Vogue and Harper’s Bazaar.
The company is recruiting a Director of E-commerce Europe to oversee day to day operations and they will have full P&L responsibility across six sites in the EMEA region: the UK, Germany, France, the Netherlands, Finland and the .eu site (which itself serves 22 European countries). They will be instrumental in driving the growth of the E-commerce business in the region and will work closely with the management team to do so.
They will be developing the roadmap alongside the Global E-commerce team and create the strategy to ensure that financial objectives are met. There is a significant amount of growth responsibility within the role: the objective is to grow the digital business by double digits, so while strategy is critical, so is flawless execution.
They will oversee and execute all Go To Market activities and drive the overall merchandising strategies from a commercial point of view.
The team for which they’ll be responsible consists of four onsite merchandisers, two merchandisers, five digital marketers and two interns. These employees are all enthusiastic and valued additions to the company, so the Director’s job is to see how they can further inspire success within this already well-functioning department.
The Director of E-commerce is an experienced manager who can deal with ambiguity and is able to influence others and operate within a matrix organization. Communication skills are essential in this role and the ability to inspire others is vital – they should be able to inspire others and add value to employees who are already there. The team is a millennial one, so a more seasoned candidate would be the best fit.
‘While our staff take their roles very seriously, they don’t take themselves too seriously’
This isn’t a first or second management role: the Director will have strong functional capabilities and extended experience in merchandising, E-commerce, digital marketing and business analysis within a digital environment. Candidates should preferably come from a business where they’ve had to deliver volume. Knowledge and understanding of the US market are beneficial.
There are 140 employees in the Dutch office, but it’s an international workplace with 30 different cultures represented.
Crocs is a results-driven company but it’s also fun, casual and full of people who are genuinely passionate about the brand. People who are successful at Crocs are those who are able to be resourceful within the established guidelines and strategy and ability to work within these with their own point of view. In fact, there’s an unrivaled opportunity to gain experience and knowledge across a broad swathe of the business – something which is simply not possible at other international footwear brands.
‘What’s the key to the success at Crocs? Well, I think that despite the fact it’s an iconic brand, it’s always evolving.’ – Jessica, European VP of Digital Commerce
This position presents the right candidate with a wealth of opportunity to learn and develop and develop others in that regard.
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