War on wardrobe waste

The Shedd-story starts in the summer of 2015 at Dubizzle, the leading classifieds website in the Middle East and North Africa. Tariq Zabian (GM Emerging Markets) and Alex Hutley (Marketing Director) were both based in Dubai, the capital of #neverworn. They noticed that the fashion industry in the region was booming. According to a survey, 43 percent of women in the region owned at least five items that never made it out of the wardrobe, with the tags still intact. Although many new local and international brands were reveling in success, Zabian and Hutley also noticed there was nothing major going on in the second-hand sector. So they came up with the idea for a mobile-only fashion marketplace and quickly put together a business plan. Shedd was incubated within Dubizzle and soon became an autonomous spin-off, with Zabian and Hutley as co-founders, backed by investor Naspers. The app is currently available in UAE and Bulgaria, and will soon expand to five further markets.

Buy it / Wear it / Shedd it

Whether you have a penchant for Prada, a crush on Calvin or a spot of Manolo mania: Shedd will change your life. Their motto is “Buy it / Wear it / Shedd it”, and it really is as simple as that. All you have to do to sell an item is take a photo, upload it, write a blurb and add some hashtags. All listing are reviewed by a team of specialists before they’re added. That’s all there’s to it. Shopping is just as easy. You can use location services to browse everything that’s close by, click on hashtags or you can use the search function to look for specific items or your favorite brands.

Careers at Shedd

Shedd was founded in Dubai, where it currently has a team of 20 professionals. As we speak, they’re in the process of opening an office in Barcelona to expand their Big Data and Business Intelligence capabilities. The new team has the opportunity to build its own data infrastructure from scratch, using insights and learnings from sister company OLX. The combination of a strong start-up spirit and serious financial backing from Naspers means the sky is the limit. Self-starters with expertise in Big Data mining, recommender systems and conversion optimisation will have the opportunity to be part of the rapid growth of this scale-up.

Marlies Hoogvliet - Partner

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Marlies Hoogvliet - Partner

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