pladis pladis


pladis is the second largest biscuit manufacturer in the world, and home to some of the world’s best tasting and most loved snacking brands. Their diverse portfolio of snacks is enjoyed in more than 150 countries and is a staple in billions of homes. More than 75 brands exist under the pladis umbrella. Although the range of snacks in the portfolio is wide, quality ingredients are the key to every chocolate or cookie. pladis relies on tried and tested recipes, but also always keeps an eye on trends and evolving consumer needs – ready to innovate in order to bring even more happiness to customers.


Founded six years ago through the merger of several international snacking brands, pladis is the proud steward of over 300 years of family baking and confectionery experience. Whether it is baking, HR, finance, marketing or any other area within the organization – at pladis, colleagues win as one team. This is achieved through the company’s culture of ‘Winning Traits & Behaviours’: Purpose Led, Agile, Collaborative, Positive and Resilient. Dutch chocolate brand Koninklijke Verkade, founded in 1886, is part of pladis since 2016 – and its Dutch home base in Zaandam is now the pladis head office. Other well-known brands in pladis’ portfolio include McVities, Jaffa Cakes, and Godiva chocolates.

Marlies Hoogvliet - Partner

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Marlies Hoogvliet - Partner

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