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Marlies Hoogvliet - Partner
New Balance is a family owned American sports footwear and apparel brand, steeped in history, established in 1906. The company started as a one-man operation manufacturing arch supports, today it has expanded into a global corporation selling their popular sportswear in over 120 countries worldwide.
Products are sold all over the EMEA region, with the top 5 countries in sales being the United Kingdom, Germany, France, Spain and Italy. The Direct to Consumer division for the EMEA region is based in Amsterdam. The brand wants to aid athletes in their pursuits, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new personal record, run their first 5 kilometers or just to live a healthier and more active lifestyle.
New Balance’s products are the perfect blend of function and fashion. They have the performance technology we need and the style we want. While the company offers great quality products, they’re just as committed to giving back to their communities and to fostering equal opportunities, diversity and inclusion throughout the global organisation.
The brand has never been hotter and the company is ambitious for the next years. There is a lot to achieve: next to the natural expansion of e-commerce and the launch of new retail stores, Direct to Customer (DTC) Merchandise & Planning is to be a significant contributor to growth.