The Nestlé story begins 150 years ago, with a breakthrough in infant food for those who could not be breastfed. Today, Nestlé is the world’s largest food company with an extensive portfolio including coffee, confectionery, baby foods, bottled water, icecream, foodservice and petcare products. Across all product lines, geographic areas and business levels, all 330,000 employees share the same objective: bringing consumers “Good Food, Good Life”. Because of this long-term vision, Nestlé has maintained stable growth year after year.
With brands such as Nespresso, Nescafé, Kit Kat, Lion, Bros, Rolo and Smarties, Nestlé is loved and enjoyed by a wide audience. To keep and further this position, the international R&D facilities continue to improve products, whether it’s reduced sugar, smaller portion options or all-natural ingredients. Nestlé’s global Strategic Roadmap identifies four key growth drivers: the focus on nutrition, health & wellness; emerging markets and popularly positioned products; out-of-home consumption, and premiumisation. Each market organisation autonomously identifies which of these growth drivers are most relevant for them. For example, in the Netherlands the focus on premiumisation has recently resulted in the launch of the luxury chocolate brand L’atelier.