Van Oers United

Van Oers United’s mission is to contribute to people’s well-being by promoting the popularity and use of vegetables. They do this with a diverse range of high-quality fresh vegetables. Legumes, sprouts, radishes, (spring) onions and corn are the core products, supplemented by cauliflower, broccoli, zucchini, peppers, peppers and leeks, among others.

The added value of Van Oers United lies in the fact that they do this all year round. This is possible through the combination of their own cultivation companies (in the Netherlands and West Africa) and successful collaborations with cultivation partners (East Africa, Guatemala and Peru) as well as through a successful network of trading partners. The two Dutch branches employ about 320 people supported by a flexible shell of about the same size. In its operating companies in Africa, some 8,000 people work at the peak of the season to grow, pick and process the fresh produce for the Dutch and Western European markets.

The Dutch-based company not only produces internationally but also distributes and sells throughout Europe, where there are huge growth opportunities. Van Oers United was acquired as a family business in 2015 by the vegetable division of the renowned French Cooperative Agrial, making it at once part of the European market leader in fresh vegetables, with the brands Florette for ready-to-eat vegetables, Priméale in unprocessed vegetables and Créaline in soups, sauces and purees. Agrial as a group has sales of over €6 billion and has an ambitious growth strategy.