Head of Brand Experience

Bolsius is getting set to launch globally. The Dutch home ambiance brand is on a mission to help people turn their houses into homes. With a market potential so big, there’s plenty of room to grow, and the Head of Brand Experience will play a major role in this process. They will create an impact that will forever live in every part of the organization and will take the brand forward to the next level.

About Bolsius

A journey that began in 1870 brought Bolsius to where it is today. Exporting to 50+ countries, Bolsius creates homes by supplying them with candles in many different shapes, sizes, colors and scents. Thanks to a team of 1000+ employees, the growth continues, and the product offerings keep increasing.

Bolsius dedicates itself to offering a variety of home companions that melt into positive vibes and delightful fragrances – all to make a home cozier, no matter what color of the rainbow it might be. The brand also offers a special product line for businesses: the Bolsius Professional line.

Focused on delivering high-quality products, Bolsius continues to grow with entrepreneurship and innovation in its DNA. They were the first company to store its own material in the category, and they continue to take over more companies and expand to more markets. Bolsius is set to expand what once was a small venture in Schijndel, the Netherlands, to become an innovative leader in the home ambiance category around the globe.

Vacancy: Head of Brand Experience

As Bolsius expands internationally, the role of Head of Brand Experience becomes a crucial one in creating the first book that tells the brand story and establishes a clear brand position. This role requires a unique mix of a marketing strategist and a creative mind that is passionate about the home ambiance category.

“The Head of Brand Experience needs to be extremely passionate about home ambiance and home decor. They should have a background in marketing but love for the category is absolutely essential for this role.”– Loïc Chauteau, Chief Marketing Officer

The Head of Brand Experience bridges the gap between the technical part of Bolsius and the consumer who needs a brand story bigger than the product. They will have the opportunity to employ their strategic marketing knowledge along with their passion for creative storytelling as they’ll be working closely with an advertising agency to establish a narrative that makes consumers see the brand within the context of their own daily lives.

Team leadership is another important aspect of this role. The Head of Brand Experience will be building the team while steering other category leaders towards their success. They will motivate people with the same entrepreneurial spirit of Bolsius and are happy to take on new challenges, facing the unknown while creating new opportunities.

The Head of Brand Experience will work from the headquarters of Bolsius in Schijndel on most days with the possibility of working from home on some. They will also travel to visit other locations of Bolsius in other countries, helping other branches grow at the same pace and deliver the same brand experience across all the different markets – all while gaining more insights from the manufacturing facilities that can be injected into their storytelling campaigns.

What makes this role exciting for a Head of Brand Experience is the combination of marketing strategy and creative power to build something new and be part of the growth of Bolsius – taking the brand forward towards its true potential.

Bolsius works with Top of Minds to fill this vacancy.
Contact Janko Klaeijsen at janko.klaeijsen@topofminds.com for more information.