Business Planning & Transformation Lead – Netherlands

Verisure, the world’s number one professionally monitored security company, has set a clear target for the Netherlands: triple in size by 2028. With a large part of the market still untapped, the room to grow is enormous. The Business Planning & Transformation Lead redesigns the commercial engine that turns that ambition into reality.

About Verisure

Verisure was founded in the Nordics and Spain in 1988 under the name Securitas Direct. Three decades of double-digit revenue growth followed, leading to where the company stands today: protecting more than 6.3 million customers across eighteen countries in Europe and Latin America. In 2025, Verisure completed its IPO on Nasdaq Stockholm, opening a new chapter as a public company.

The proposition rests on four pillars: deter, detect, verify, and intervene. Unlike self-monitored alarm systems, Verisure offers 24/7 professional monitoring with real human response, a model that drives strong customer loyalty and low attrition. From product innovation and marketing through installation, monitoring, and customer service, the company controls the full chain itself. Annual recurring revenue stands around 3.5 billion euros, with an adjusted EBIT margin above 25 percent: the growth of a scale-up combined with the financial discipline of a mature business.

In the Netherlands, Verisure is in the early phase of scaling a playbook it has already proven elsewhere. Market penetration for professionally monitored security remains below four percent, against roughly 24 percent in the United States, signaling an enormous runway ahead. For the coming years a clear target is set: Verisure aims to triple the size of the Dutch business and become the recognized market leader in monitored home security.

Vacancy: Business Planning & Transformation Lead

As a key partner to the Managing Director, the Business Planning & Transformation Lead takes full ownership of several high-impact, end-to-end initiatives, from defining strategic priorities to executing on them. The complex topics she/he tackles call for sharp analysis, careful planning, and close follow-up.

New go-to-market strategies and tactical partnerships drive business growth, building a sharper understanding of industry players and market dynamics along the way. That understanding feeds directly into the marketing strategies the Business Planning & Transformation Lead shapes to strengthen brand visibility. Group best practices find their way into the Dutch organization through this role, which also guides the design and execution of change at a high level.

The Business Planning & Transformation Lead steps into leadership, driving key strategic projects across marketing, sales, alliances, portfolio, and operations. She/he works closely with the management team, managing cross-functional initiatives and engaging stakeholders at both country and group level to ensure alignment and execution. Strategic planning for company-wide projects is part of the mandate too.

For this role, a few qualities are essential. The ideal candidate is proactive and solution-oriented, with a clear eye on driving business value, backed by an entrepreneurial approach and a data-driven mindset. That combination shows in a decisive, customer-focused vision, one that adjusts quickly as circumstances shift in this fast-changing environment. Strong communication skills and emotional intelligence carry that same adaptability into how the Business Planning & Transformation Lead engages partners and stakeholders at all levels, and handles confidential information.

“The role is a distinct pathway to leadership, providing the opportunity to drive impactful change, lead transformative initiatives, and collaborate with top executives to shape the future of a rapidly evolving business.” – Amy Brix, Managing Director

This position offers the perfect opportunity for a fast track into senior management roles, including the CEO office, providing a launchpad to drive impact in a successful organization. Joining now means becoming part of a growth story that has nowhere near reached its ceiling.

Interested?

Verisure is working with Top of Minds to fill this vacancy.
To express your interest, please contact Ana Moya Morales at anamoya.morales@topofminds.com or Esme Bakker at esme.bakker@topofminds.com.