Online classifieds in emerging markets
Among the various emerging markets, the Middle East and Africa (MEA) region holds strong potential for growth. In Dubai there is the well established consumer base of dubizzle, which is an OLX company. Surrounding countries in the Middle East, such as Egypt, Oman, Lebanon boast good market positions under the OLX brand. In Sub Saharan Africa countries like Kenya, Nigeria and South Africa have already proven that OLX is a winner brand.
Business Analyst at OLX/dubizzle.com
Running an online classifieds platform is a very data-driven affair. All strategic decisions stem from careful consideration of the hard facts and numbers. Both dubizzle and OLX have some impacting developments to work on this year: strategic pricing, the ambition to take performance marketing and offline marketing to the next level and ensuring growth in newly entered markets. And that’s only naming a few. The further the business advances, the greater the need for analysis.
Type of work
As a business analyst you share a continuous focus on growth with the business leaders and will be co-responsible for building out the OLX/dubizzle brand. You will be the spider in the web of many functional areas and often bridge the gap between them. You are a generalist, but you will deep dive into wide ranging topics, such as performance marketing, offline marketing, pricing, churn, retention, business intelligence etc. when necessary. These analyses will guide strategic and tactical decisions, so an entrepreneurial mindset is indispensable. OLX and dubbizle have access to large amounts of relevant data, from tracking of users browsing and transacting on the platforms to advanced management reports, and external sources. It takes a diligent and tools-savvy analyst to turn those data into insights.
You already are familiar with the online world. With at least 3 years under your belt at an established internet company you are accustomed to the speed and pace. For this role we need analysts who are good with big datasets, but also have strong business acumen. The ideal background is a Master’s degree in an economic or quantitative study and work experience in a demanding and highly professional environment. You are very good at Excel and SQL. Fluent English is a must.