Want a glass of wine but don’t want to open a whole bottle? TUBES makes quality wines, spirits and cocktails accessible by the glass. With more and more single-person households and responsible alcohol consumption, this is a decisive innovation. Markets targeted by TUBES include gift boxes, sampling and consumption. TUBES’ biggest growth channel is wineries such as Catena Zapata and Chateau de Pommard. They see in TUBES an ideal way to let their customers discover new harvests and taste different quality wines. In addition, the internationally oriented scale-up also works with international retailers such as Ahold Delhaize, Aldi and Bijenkorf.
What makes TUBES unique is the single serve while preserving the flavor bouquet. Thanks to in-house production facilities and patented filling technology, each wine tastes consistent with the winery’s specifications. In addition, customers can fully personalize the stylish packaging. This creates a complete experience.
In 2015, TUBES began production. The company now has an international footprint, 15 FTEs and partnerships with leading players such as e-Luscious, Vinebox, D-Vine and Vivant. TUBES also has its own platforms, such as www.12nightsofwine.nl and www.tastygrapes.nl. The coming years will be marked by rapid growth: tripling sales and expanding the team. With new partnerships, strategic multi-year contracts and, above all, a continued focus on quality, TUBES has the momentum to further expand its lead.