SoLow

Customers go to SoLow to fun shop in a relaxed atmosphere, for example to dress up a baby shower or bachelorette party. The assortment consists of more than 20,000 surprising products in categories such as Party, Living, Household, Crafts, and more. The offline stores are popular and SoLow has also successfully launched online sales.

At the end of 2020, SoLow was sold to investment company Vendis Capital. The ambition is to grow the formula strongly (inter)nationally by increasing the number of stores and also by optimizing the store formula. SoLow is expanding from 37 to 100 stores in the coming years. This growth plan is aimed at national coverage in the Netherlands and Belgium and further expansion in Europe.