Provalliance

Provalliance Netherlands is the largest and leading hairdressing company in the Netherlands. With its distinctive formulas Cosmo Hairstyling, Team Kappers and BrainWash Kappers, the company has a rock-solid market position. In total, Provalliance Netherlands has some 350 salons – some owned and some franchised – and employs more than 2,500 people.

Provalliance Netherlands is part of France’s Provalliance Group, the European leader in the hairdressing industry and number 2 worldwide. In total, Provalliance Group operates with over 4,000 salons in 35 countries around the world and employs over 30 thousand hair stylists.

From its Rotterdam office overlooking the Erasmus Bridge, Provalliance Netherlands is working on an ambitious growth plan. The company is going to market its unique formulas even more emphatically, expand the number of salons and launch new private label hair product lines. In doing so, Provalliance Netherlands has also set its sights beyond the country’s borders. Through organic growth and targeted acquisitions, BrainWash wants to conquer Europe. For high-end label Cosmo Hairstyling, new salons are planned in major cities such as Paris, Madrid and Berlin.