Petrol Industries develops and sells denim-inspired clothing for men and children under its well-known brand “Petrol. Coming autumn/winter, the brand is launching a women’s collection for the first time as well. Petrol is growing fast, also internationally. The main pillars of this growth are the unique brand positioning and a successful expansion strategy. The company operates throughout Europe, with the Benelux countries, France and Germany as the most important markets. Petrol Industries is headquartered in Tilburg, where about 70 people work.
Since 2016, Petrol Industries has been owned by Vendis Capital, one of the leading private equity players in consumer brands. Vendis’ years of experience and network in the consumer sector, combined with their collaborative hands-on approach, makes them the ideal partner.
“We actively use our knowledge and experience to further develop our companies. We work with our management teams in a respectful manner. After all, they have already achieved a lot themselves. We help them take the next step: grow and realize the potential.” – Arjan Elderhorst, Investment Director at Vendis