Pepsico

Transition to PepsiCo

“That was back in 1999. PepsiCo called me to find out whether I was interested in running the juice business in the Benelux. The Netherlands wasn’t a very big deal, but Belgium was. Once again I could build my own organization from scratch, from a relatively small scale and with a lot of freedom. After a year and a half I became commercial director in Belgium and I led a medium sized team of seventy people. Because of its relatively small size, I was able to build a relationship with them, something I value a great deal. When I look back it was an important step in my career. I switched from a functional role to a general commercial role, which meant that next to sales, I also got marketing, finance, HR and the workers committee under my wing, as well as a direct line to the boss in Europe.”

Interview Richard den Hollander