About Koninklijke Verkade
‘Promising happiness to the world with every bite’: that is what Koninklijke Verkade – part of the global Pladis Group – promises consumers. An ambitious, dynamic and very Dutch company that wants to be the most appreciated brand manufacturer with brands like Verkade and Sultana. At the head office in Zaandam, more than 300 driven employees work (under normal circumstances) every day to make consumers enjoy the beautiful brands in the portfolio, thereby gaining as much market share as possible.
Especially in the biscuit and chocolate category there are profits to be made. The chocolate market has been rocked by the introduction of new brands and flavours in recent years. To gain market share in such a dynamic, highly competitive category proved no easy task.