Growth through tech-based marketing is becoming a crucial aspect of any business. Organizations are trying to bridge the gap between their expertise and capacity on this topic and its crucial role in affecting the bottom line. They are looking for a partner that can act like an in-house digital marketing department to deliver on the growth promise – something classical marketing agencies and traditional consulting firms often cannot fulfill.
Know.Haus was founded in 2019 to solve this problem. Its aim is to build and educate on state-of-the-art tech and data-based marketing expertise, while rethinking the status quo. It does so by combining the knowledge of creative, technical, ad-ops, strategic and management experts. Founders Jan Hildebrand (former Expert Associate Partner at McKinsey & Company) and Erik Siekmann (serial entrepreneur and expert in Growth and E-Commerce) describe their vision as ‘marketing architecture’.