Setting the tone
“I wanted to work for an organization that allowed me to build. And within the current Dutch retail landscape there are basically two companies setting the tone. Ahold and Jumbo. The first has evolved too much for my taste. At Ahold the road has already been paved, whereas at Jumbo that same one doesn’t even exist yet.”
The ideal supermarket
“I was being deployed to the Czech Republic as a Commercial Director by Ahold. After two and a half years, my eldest became twelve. We wanted him to go to secondary school in the Netherlands, so Jumbo’s search came at the right time for me. During my meeting with Frits van Eerd and Colette Cloosterman, it became clear to me that they run the company with a view to creating the ideal supermarket for customers. I really wanted to chip in, building such a special company.”