Bananas from Ecuador, blueberries from Morocco, and broccoli from Spain; our supermarkets are filled with produce from all over the world. In the Netherlands, for example, seventy-five percent of all consumption is imported without a clear image of how it is produced. At the same time, seventy-five percent of everything that is produced locally is sent abroad. Through agriculture, transport, and packaging, today’s anonymous retail food system puts a large burden on the environment.
Holos – the working title of a Dutch new venture – wants to make it easy for consumers to do the right thing by providing healthy, locally sourced, and seasonal food options at reasonable pricing and maximum convenience. They bring radical transparency about where food comes from and how it is produced. Holos works with local farmers and chefs to create meal solutions that are tasty, modern, and influenced by cuisines from all over the world.