About Bugaboo

Founded in 1994, Bugaboo has always had a clear mission: to help people move freely. They invent, develop, test, and manufacture extra-ordinary products to make parents confident in their journey, combining design with engineering and beauty with functionality. Their strollers and car seats currently help millions of people and their children all over the globe enjoy life on the move in unparalleled comfort and unmistakable style. Worn or broken parts can be individually replaced and products can easily be restyled. The products are truly meant to be used every day, designed to last a lifetime.

The growth

In 2018, Bain Capital invested in Bugaboo. Soon after, Ilona Haaijer joined Bugaboo as the new CEO and the Executive Leadership Team (9 FTE) was appointed. The strategy to grow even further was crafted and this growth will occur along three axes: Geography, Channels and Product.

Bugaboo, headquartered in Amsterdam, is a responsible business offering employees a lot of personal responsibility and freedom. It’s a global company with an ambitious environment.

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