BLOOMON: EVERYDAY HAPPINESS
Bloomon is an online flower service that is revolutionizing the flower industry. It is the first florist to operate solely online. Bloomon developed a high-tech and creative platform where people can pick the size (small, medium or large), the delivery moment (during the day or in the evening) and the frequency (weekly, biweekly or monthly). With bloomon it’s that easy to get a fresh and unique flower arrangement delivered to your door whenever you want.
Bloomon creates unique flower arrangements from seasonal collections. Their flowers are of the highest quality and as fresh as they get. To bring that quality and freshness bloomon developed a much faster and more efficient supply chain. For example, the company doesn’t buy at auctions or wholesalers – like most florists – but directly from growers.
LIGHTNING SPEED GROWTH
Launched in 2014, bloomon went from startup to scale-up incredibly fast. The number of customers grows with more than 100 percent annually. They currently employ about 90 people, have three office locations (Amsterdam, Paris and Berlin) and are active in six countries: The Netherlands, Germany, Belgium, United Kingdom, France and Denmark.
But that’s merely the beginning. The company has set out to first conquer Europe and then the world. They will keep pushing the boundaries of what’s possible and further evolve the market. To finance these highly ambitious plans, bloomon raised over 25 million from some of Europe’s leading venture capitalists among which Partech Ventures and Fortino Capital.
SELL FLOWERS LIKE A BOSS
A scale-up with such an astounding growth trajectory can not go unnoticed. Both domestic and international media picked up on the story. The Financial Times even called bloomon the Netflix of flowers. In 2016 WIRED listed bloomon amongst the hottest startups in Europe and the company came in second in the 2017 Tech5 Awards. Bloomon is not only praised for its business performance. The company combines results with an environmental friendly way of working. In a traditional brick-and-mortar florist, flowers stand around for up to three days and, if not sold, are thrown out. A huge stream of waste that bloomon avoids completely. On top of that, bloomon alligns their designs with harvesting schedules and does ten percent of their deliveries by bike.