Alpine Hearing Protection

Dutch company Alpine Hearing Protection, the market leader in hearing protection, has a single, clear goal: to develop the best and largest brand in hearing protection in the world. They produce and market premium hearing protection products such as the Partyplug, Musicsafe, Sleepsoft and Motosafe, which are universal and custom-made, high-end products. Alpine has customers in fifty countries, which includes major retail chains (Ahold, Boots, Watson); concert halls (Ziggo, Afas); sporting events (including Formula 1, Moto GP); and almost every major festivals. This level of success already makes the scale-up the market leader in Europe with plans to soon include the US.

Alpine has the right hearing protection for every need and develops all of its own products, as a leader of design and functionality, in cooperation with its partners. To maintain this superior product quality, they have an extensive innovation and renovation program every year. And Alpine is always working to fulfill its mission: to protect and allow as many people as possible to enjoy sound.

In recent years, Alpine – with the support of PE fund Vendis Capital – has enjoyed rapid expansion. Online sales are an important strategic spearhead to further accelerate their growth. They have a high value and low volume business model, which their products are ideally aligned with. And that is why the scale-up has a dedicated strategy and organization for marketplaces and its five own webshops.