About You is one of the fastest-growing e-commerce businesses in Europe. Founded in Germany in 2014, the mobile-first fashion retailer now has a strong market position in ten countries. In 2018/19 – the scale-up’s fifth fiscal year – they were active in ten countries and generated annual revenues of €461 million. The platform offers over 1.200 brands as well as private label products and consistently focuses on personalization, inspiration, and mobile shopping.
The growth strategy is built on three pillars:
- Growth categories – When it comes to categories such as Kids Assortment and Sports Assortment, market research shows that the target audience is already on the platform. About You just needs to improve the visibility and UI to help them find their way to these sections.
- Innovation – For example, About You has recently launched the innovative shopping concept CrowdShopping in Germany, the Netherlands and the Czech Republic.
- New markets – About You is currently present in Germany, The Netherlands, Austria, Switzerland, Belgium, Poland, the Czech Republic, Slovakia, Hungary and Romania. And their ambitions reach much further.
With over 700 employees, About You still very much has the soul of a start-up. Everyone is inspired, driven and enthusiastic. Teamwork is agile and focused on problem solving. Throughout the organisation and the leadership team, there are many former strategy consultants, such as co-founder and co-CEO, Hannes Wiese (Roland Berger), and the Director Marketing, Alexander Bellin (McKinsey).