What’s in a name? In Boldking’s case, it’s everything. Since 2013 the company has been disrupting the age-old shaving market in a bold way. In an industry dominated by one giant player, Boldking’s no-nonsense promise to deliver the best value for money razor at your doorstep, has been as refreshing as aftershave.

The competition

From the start Boldking has been a competitor in the razor market. Boldking noticed that the shaving need for men has changed. Men no longer have to match their suit with a clear shaven face, nor do they neglect their other body parts. The Boldking razor has unique features that accommodate all these needs, while offering a low price and subscription service. This, together with the focus on sustainability through packaging and recycling is what sets the brand apart.

The growth

So far hundreds of thousands of men have experienced Boldking and millions of razors have been sold across eleven countries. This growth and potential has not gone unnoticed. The company is currently backed by a well-known group of investors like Tablomonto, JamJar Investments and Slingshot Ventures.

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